Case Study
How SMG Broke into New Markets with Content Syndication
"Given our niche industry, it is not always easy to find leads with great titles that match our buyer personas, but DemandScience finds a way!"
Results
1400
- New leads provided for SMG's ABM program
61%
- MQL to SAL conversion rate, the highest of all marketing channels
2nd
- Lowest CPL of all SMG marketing sources and channels
$300K
- In ABM Sales Pipeline opportunities
High Converting, Cost-Efficient Leads for ABM Initiative
About Service Management Group (SMG)
SMG (Service Management Group) partners with more than 500 brands around the globe to create better customer and employee experiences, which drive loyalty and performance. SMG uniquely combines technology and insights to help clients listen better, act faster, and outperform the competition. Strategic solutions include omniCXTM, Brand Research, and Employee Engagement. SMG evaluates 250 million surveys annually, across 130 countries.
The Initiative
Looking to expand its vital customer and employee insights offerings into new markets, SMG sought to implement an account-based marketing program and generate top-of-funnel leads in targeted accounts.
"We at SMG love the superb customer service and quality leads we get from PureB2B. Jeff and team are proactively involved in our campaigns and making sure we get the highest quality leads relevant to our industries. Given our niche industry, it is not always easy to find leads with great titles that match our buyer personas, but PureB2B finds a way!"
Jared Emmitt
Manager, Demand Generation at SMG
The Solution
DemandScience's PureSyndication provides guaranteed lead volumes through multi-channel outreach campaigns across a global audience of more than 130 million technology buyers. Expansive filtering capabilities and intent-activity data layering empower SMG to better forecast lead generation budgets while maintaining a consistent stream of quality leads into its marketing funnel.
The Results
PureSyndication delivered top-of-funnel leads for SMG's ABM program, resulting in short and long-term pipeline growth.