Resources

Explore our expert-curated resources on demand generation and pipeline growth. Browse the insights and strategies tailored to your business needs.

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Guide to Creating a Cohesive Digital Customer Experience

Whitepaper Learn how bringing together ads and leads creates clearer signals, stronger engagement, and measurable account momentum. Download the eBook.

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The 2026 State of Performance Marketing

Research and Benchmarks

In the gap between glowing green dashboards and the harsh reality of revenue is the Marketing Data Mirage; a costly illusion created by phantom signals, disconnected tools, and content that fails to connect. We spoke to 750 B2B Marketers to understand the real cost of the mirage.

The 2026 State of Performance Marketing

Research and Benchmarks

B2B Sales Prospecting Report: 2023

Research and Benchmarks

Conquer sales prospecting challenges and establish an efficient B2B sales cycle for steady growth. Discover key insights to drive success in your prospecting efforts.

Solving Quality Lead Gen in 2023

Research and Benchmarks

In the latest benchmark report from DemandScience, you'll find five important highlights from our research on high-quality lead generation.

Bridging the Gap Between Sales & Marketing

Research and Benchmarks

We commissioned an independent survey, asking hundreds of B2B sales and marketing leaders from across the United States how these two departments seem to be getting along.

2021 Sales & Marketing Alignment Benchmark Report

Research and Benchmarks

DemandScience commissioned an independent research firm to survey 251 B2B marketing and sales leaders about how they work together, how they can do better, and how to optimize their work to meet their goals in hyper-competitive markets.