Join our DemandScience experts as they outline what it takes to turn your next lead generation campaign into a conversion-driving machine. Learn how to break down sales and marketing silos and develop a collaborative lead scoring framework to ensure better quality leads in your sales pipeline.
- ›Establishing shared lead gen goals between sales and marketing
- ›Developing a collaborative lead scoring model
- ›Agreeing on the specific definition of a high-quality lead
Meet your Speakers
AJ DeMarco
Manager, Sales Operations & Technology
DemandScience
Cheryl Pabich
Marketing Automation Manager
DemandScience