Reports and Benchmarks

The 2026 State of Performance Marketing

How hidden inefficiencies are silently wasting 25% of your marketing investment

25%

of marketing budget looks successful but fails to drive real outcomes

32%

of revenue growth sits blocked by disconnected systems and unreliable data

85%

of teams spend more time fixing problems than creating programs

Why Metrics Mislead and Money Disappears

Leaders trust their data; 89% express high confidence in their data, 43% say their campaigns look successful but don't translate into sales outcomes. Metrics mislead when the data behind them lies. Teams chase inflated signals, stacks grow more complex, and content performs on paper but not in pipeline. The result is wasted spend, slower decisions, and a forecast no one trusts.

Better measurement, less waste.

Reliable visibility cuts budget waste and redirects spend to what converts.

Leaner stacks, higher confidence.

Fewer tools with tighter integration proves ROI faster and with fewer moving parts.

Verified signals over volume.

Focus on signal quality that sales accepts and that actually becomes pipeline.