Webinar
Turning Signals Into Sales: Activate Triggers That Matter
There's no shortage of signals, only a shortage of the ones that actually matter. In this webinar, marketing experts from DemandScience, Dentsu B2B, and Google discuss how to recognize and prioritize the real signals that spark sales conversations and drive revenue momentum.
From Noise to Action: Lock Into the Signals That Count
Not every signal deserves attention, and not every click means intent. Your buyers are leaving a constant trail of digital breadcrumbs, but it takes strategy and precision to know which ones lead to real opportunity.
This webinar unpacks how top marketing teams separate signal from noise, uncover true intent, and use verified data to move deals forward. Discover how to shift from reactive to proactive and build alignment between marketing and sales around the triggers that create measurable pipeline.
In This Session You'll Learn:
The Signals That Power Smarter Marketing
- ›Decode the Data — Understand the difference between signals, intent, and triggers, and why each one plays a critical role in your GTM strategy.
- ›Cut the Noise — Identify high-impact signals that show real buying intent and filter out the false positives that waste your time.
- ›Build a Sales-Ready Signal Playbook — Co-create with sales, tier your triggers, and establish a feedback loop that keeps refining what works.
- ›Activate with Purpose — Combine automation and personalization to scale efficiently while staying authentic.
- ›Prioritize What Counts — Score signals by account fit, intent strength, and buying-committee coverage to focus where it truly drives revenue.
The Experts Behind the Insights
Evan Ortiz
Sr. Global Growth Marketing Manager, Google
Evan is an experienced marketing professional with a strong track record of deploying multichannel strategies across both direct response and brand marketing. He's skilled in program and project management, communications, and strategic planning, helping teams connect strategy to execution for measurable impact.
Dominic Milan
Lead Connections Media Strategist, Dentsu B2B
With over 13 years of experience across media owners, specialist firms, and agencies, Dominic brings a unique perspective on the media landscape and what drives business impact. His goal is simple: to create campaigns that audiences sit up and engage with. Passionate about collaboration, Dominic partners closely with creative teams to uncover insights that motivate audiences and deliver meaningful business results.
Taylor Young
Director, Solutions & Advisory Services, DemandScience
Taylor is a professional problem-solver with experience across Marketing, Sales, Operations, and CX. She leads a team of GTM strategy consultants who work with a global portfolio of clients in account-based marketing, customer acquisition, and performance marketing. Known for developing game-changing ABM Playbooks and pioneering the Revenue Flywheel framework, Taylor is passionate about building processes, driving revenue, and cultivating a culture of excellence.
Nick Bennett
B2B Marketer, AI Enthusiast, and Founder, NB Marketing
Activate the Signals That Truly Move Buyers
If your buyer signals aren’t driving pipeline, it’s time to rethink how you read them.