On-Demand Webinar
Transparency Wins: Smarter, Cross-Channel Reporting
You're reporting more than ever, yet the story still doesn't line up. Dashboards conflict. Teams disagree. The numbers look solid, but the clarity never feels real.
Join a panel of B2B marketing experts as they unpack where reporting breaks, and how aligned teams rebuild trust in their data.
When Your Reporting Doesn’t Tell the Real Story
Every conversation becomes a debate when reporting doesn't align. Performance reviews stall. Channel decisions get delayed. And your team spends more time defending the numbers than improving them.
But transparency only happens when everyone's working from the same truth, and most teams aren't even close.
In this session, seasoned practitioners reveal how high-performing teams create shared visibility across platforms and bring decision-ready clarity back into their reporting.
In This Session You'll Learn:
The Reporting Shifts That Create Transparency
- ›Identify the reporting inconsistencies that cause dashboards to conflict — From misaligned definitions and taxonomy drift to platform-level discrepancies that compound over time.
- ›Apply AI to analyze historical performance and flag issues sooner — Without replacing human judgment or context.
- ›Align definitions and taxonomy so reporting stays consistent across platforms — By auditing data sources, removing unused fields, and aligning on shared definitions.
- ›See a real example of using sales feedback to validate lead quality — And use that input to inform channel decisions.
- ›Improve cross-channel visibility to reduce reporting delays — Fewer reporting delays mean fewer barriers to optimization.
The Marketers Behind More Transparent Reporting
Alicia Verville
Team Lead, Strategic Services, DemandScience
Alicia is passionate about helping B2B teams adapt quickly and execute with impact, especially in fast-changing digital marketing landscape. With expertise in email marketing, automation, SEO/SEM, and content strategy, Alicia crafts omni-channel marketing plans that resonate with the market and position businesses for meaningful growth.
Charlie Riley
Head of Marketing, OneScreen.ai
Charlie is a revenue-focused B2B marketer who has owned a sales number as a former CMO, blending brand marketing and demand generation to drive pipeline. He has built and scaled sales-aligned marketing teams across demand generation, ABM, partner marketing, and sales enablement, with inbound channels contributing the majority of pipeline. Known for aligning marketing execution to measurable outcomes, Charlie helps organizations translate cross-channel activity into real business impact.
Yiota Papathoma
Business Director, WPP Media
Yiota is a strategic media and advertising leader with over 10 years of experience driving cross-channel campaigns aligned to business KPIs. She specializes in ABM, B2B and B2C programs, and process optimization, helping teams manage complex campaign strategies and multiple workstreams in fast-paced digital environments. Yiota is known for building high-performing teams and delivering clarity and results at scale.
Nick Bennett
B2B Marketer, AI Enthusiast, and Founder, NB Marketing
See How Transparency Wins in Real Reporting
If your reporting keeps slowing decisions or sparking internal debate, you can’t afford another quarter without transparency.